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Tired of your generic California or Nevada license plate and want a free lift ticket? The Tahoe Fund has a solution for you.
The beloved “Plates for Powder” program is back again this year, and motorists who buy a Lake Tahoe-themed plate in California or Nevada will unlock a free lift ticket at 15 participating resorts across the Lake Tahoe region.
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The new Tahoe license plates cost $50 in California and $61 in Nevada. The annual renewal fee is $40 in California and $30 in Nevada.
“Participating ski areas include Boreal Mountain Resort, Diamond Peak, Heavenly Mountain Resort, Homewood Mountain Resort, Kirkwood Mountain Resort, Mt. Rose Ski Tahoe, Northstar California, Palisades Tahoe, Royal Gorge, Sierra-at-Tahoe, Soda Springs, Sugar Bowl Resort, Tahoe XC, Tahoe City Sports Park, and Tahoe Donner Cross Country,” writes a representative from the Tahoe Fund. “The nonprofit Tahoe Fund has organized the program since its inception, with the proceeds directed by the California Tahoe Conservancy and Nevada Division of State Lands.”
License plates must be purchased between November 1, 2026, and April 1, 2027, to qualify for a free lift ticket. Blackout dates on weekends and holidays apply. Check the official webpage for more details.
The 2026/27 print issue of POWDER Magazine is here. Click here to have a copy shipped to your front door. Copies can also be found on newsstands at major retailers like Barnes & Noble, Target, Walmart, and more.
“The generosity of the ski areas, skiers, and snowboarders that make this program possible is incredible,” said Jason Vasques, executive director of the California Tahoe Conservancy. “The funding that the Lake Tahoe license plates generates directly benefits our work to restore and enhance the natural and recreational resources in the Tahoe Basin for everyone to enjoy.”
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Proceeds from the Plates for Powder campaign have funded numerous projects around the Lake Tahoe Basin. More recently, the project has supported the demolition of the former Motel 6 in South Lake Tahoe to make way for wetland restoration and the completion of the Tunnel Creek single-track trail on Tahoe’s east shore.
The 2026/27 print issue of POWDER Magazine is here. Click here to have a copy shipped to your front door. Copies can also be found on newsstands at major retailers like Barnes & Noble, Target, Walmart, and more.
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This story was originally published by POWDER on Nov 10, 2026, where it first appeared in the News section. Add POWDER as a Preferred Source by clicking here.
