2 min readReformation fans have cause to rejoice today, as the beloved brand just announced its first-ever foray into home goods. This morning, Reformation launched its collaboration with French rugmaker Les Editions de Tapis.
Lauren Caris Cohan, chief creative officer at Reformation, has worked with Les Editions de Tapis for years, bringing to life rugs for Reformation stores. According to Cohan, customers have a habit of asking where the rugs are from. Now, they can bring them home for themselves.
The inspiration for the designs is rooted in French elegance and L.A. nonchalance, according to Cohan. “I think that combination is very Ref: something romantic and considered, with enough ease that it never feels precious,” she tells ELLE. “There’s a sense of humour, but it’s subtle. A rug can be a serious piece of craftsmanship and still have a cat walking across it. That balance feels very true to Reformation.”
The collection comprises nine made-to-order rugs, three of which are chintz, designed in collaboration between Cohan and Les Editions de Tapis founder Thomas Coccimiglio.
“Thomas and I have a longstanding creative partnership,” Cohan told ELLE. “Les Editions de Tapis has made exquisite rugs for our stores for nearly five years now, and we get such lovely feedback about those spaces. Bringing a special piece of that experience into our customers’ homes felt like a natural next step.”
Each rug is hand-knotted by artisans in India and Nepal. Wool, linen, and silk are featured throughout. The rugs are exclusively available online, and prices range from $1,000 to $5,000. Shop them at thereformation.com.
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Source: ELLE
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