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The method of beginning the undertaking from scratch was not low cost. Hazelle informed 8days.sg that she initially envisioned the undertaking to “value about S$20k”.
The music was co-written with songwriter Shin (许庆锐) and co-produced with native music producer JC (龙家成) and whole prices finally got here as much as “about S$40k”, which Hazelle mentioned consists of the quantity she spent on the music video.
“I by no means knew making a music video could be so costly,” she laughed.
Fortunately, she was in a position to get Coke on board, and the corporate ended up sponsoring part of the undertaking value.
If you happen to haven’t heard, Hazelle just lately purchased her first residence, a S$1.18 million two-bedroom condominium. Between paying for her home and her CNY undertaking, was she frightened about her funds?
“My financial institution steadiness was certainly right down to a brand new low, however I wasn’t actually scared,” mentioned Hazelle. “I can at all times make again the cash in different methods. Nevertheless, as soon as time and youth is gone, they’ll by no means return. I’d reasonably use them correctly once I nonetheless can!”
For these questioning, she doesn’t stand to revenue a lot from the music.
“I’m guessing for each thousand performs you perhaps get a greenback or one thing? However except I’m Jay Chou, radio income are negligible, identical to YouTube music video performs. The shelf lifetime of CNY songs is so brief. They principally cease (being related) after the festive interval. I must play this music to the following 12 months of the Dragon in 2036 to make a very good quantity,” she chuckled.
She additionally informed us that it’s “not potential” to recoup the cash she had invested.
“Perhaps (it might be potential) subsequent time when I’ve extra works below my identify… however for now, I used to be already ready for the cash to exit and never come again,” she mentioned.