Ultrawealthy Tourists Are Already Spending Millions To Rent Luxury Megamansions for the 2028 Los Angeles Olympics

The 2028 Summer Olympics are still three years away, but the race to secure the most luxurious accommodation in Los Angeles has already begun.

In fact, the competition has been heating up for the past several months, with at least one megamansion already booked for eight months—to the tune of $300,000 per month.

Known as Villa Royale, the stunning nine-bedroom, nine-bathroom, four-kitchen estate with 49,000 square feet of indoor-outdoor space has been reserved from January through August 2028, for a total cost of $2.4 million, all of which has been paid in advance.

The same major global sports brand behind that booking—which has not been named—didn’t stop there. It also booked up two neighboring mansions for a similar time period.

In short, the rich, powerful, and privileged are already gobbling up a hefty slice of the rental pie in anticipation of what will be one of the biggest and most-watched events in history.

It is a telling sign of what is to come when the Games make their way to Los Angeles, according to Hank Stark, the founder and CEO of LuxJB, the family company that owns the Villa Royale and 13 other first-class rental properties in L.A.

“It’s not just tourists coming to L.A. for the Olympics,” he explains. “Thousands of influencers, news outlets, media crews, sponsors, athletes’ families, global brands, and celebrities will be flooding the city.”

Why is competition for luxury Olympic rentals so fierce?

The Los Angeles 2028 Olympic Games will run from July 14 to July 30, followed by the Paralympic Games from Aug. 15 to Aug. 27. This begs the question: Why book these megmansions for as early as January?

“Athletes, sports federations, Olympic committees, media outlets, and sponsors will start arriving in L.A. months earlier—as early as January 2028—to set up operations, train, and prepare for the Games,” Stark reveals.

“If you’re a world-famous personality traveling with your security team, media crew, hairstylist, and makeup artist—a group of nine people who all need their own space—you can’t exactly stay in a crowded hotel surrounded by paparazzi. You need privacy, comfort, and room to breathe.”

And while you might think that L.A.—which is full of posh neighborhoods such as Brentwood, Bel-Air, Malibu, the Hollywood Hills, and Beverly Hills—would be brimming with fancy accommodations worthy of the most famous brands, athletes, and celebrities, that simply isn’t the case, according to Stark.

“For the 2028 Los Angeles Olympics, the city is expecting around 15 million visitors, including roughly 4 million tourists. Even if just 5% of them seek luxury or group accommodations, that’s about 200,000 people—so the question is, where will they all stay?” he says.

“L.A. might have amazing hotels, but when it comes to accommodating luxury travelers, large families, or groups who want privacy and security in safe, upscale neighborhoods, the options shrink fast.

“Now, looking at short-term rentals such as vacation homes and Airbnbs, there are roughly 20,000 active listings in Los Angeles. Out of those, only about 750 are single-family estates, and just 30% of those are located in safe, family-friendly neighborhoods close to major attractions.

“When you narrow it down to five-bedroom luxury villas with private pools in areas like Beverly Hills and West Hollywood, the number drops to about 90. For six-bedroom villas, there are only 38—and for seven-plus bedroom properties, there are just 15 in total. Seven of those belong to us.”

“That’s why our clients book early,” Stark concludes.

While data on the number of rentals being snapped up for the 2028 Olympics is not yet available, Jamie Lane, chief economist at short-term rental analytics website AirDNA, says they are already predicting unprecedented demand.

“When you consider the draw of the Summer Olympics, which have an even greater number of fans coming from a larger number of countries and only happen once every four years, you can only imagine how much the demand will multiply,” he says.

“And unfortunately, it will be nearly impossible for the supply to keep up with it, which proved to be a bit of a challenge during the Paris Olympics.

“So you can see why the smart money, the big money, is booking almost four years in advance, even though no one has a clue yet about who will be competing. Hotels and resorts will be booked up as soon as they start taking reservations for the summer of 2028, and the same goes for short-term rentals. A tendency to go big and go early seems to be the savvy move.”

The finest rentals go the fastest

The $50 million Villa Royale is the crown jewel of the LuxJB collection. It’s located in the perennially prestigious 90210 ZIP code, in the Beverly Hills Flats community. The 1.5-acre gated estate was newly built in 2025.

What’s more, it has a level of luxury that cannot be found in the average rental—even those that tout themselves as luxury options.

“It features a full entertainment floor with a private spa that’s larger than the one at the Four Seasons Beverly Hills,” says Stark.

Guests can also enjoy a zero-gravity massage chair, cold plunge, sauna, steam room, Peloton bike, treadmill, and fully equipped gym.

“Adding to its grandeur are three bars, three kitchens, an office, two formal dining rooms, and three expansive terraces,” he continues. That’s in addition to the aforementioned nine bedrooms (sleeps 18), 14 baths, and 40,000-plus square feet of indoor-outdoor living space.

“Outside, there’s a heated pool, Jacuzzi, pickleball court, basketball court, and mini golf area—plus a private cinema for the ultimate leisure experience, a pier room, and a wine cellar.”

Like all Stark Collection mansions, Villa Royale comes fully staffed with a butler or maid, offers parking for eight cars, and is surrounded by tall hedges and secure gates for maximum privacy. Advanced security systems cover the entire property.

And of course, there’s 5G high-speed internet with speeds up to 800 Mbps throughout the mansion.

“That’s an essential feature for news outlets, production teams, or anyone recording podcasts or live streams. Hotels simply can’t match that level of connectivity,” says Stark.

Villa Royale’s average nightly rate is $15,000, meaning that those renting it for the Olympics do get a slight discount.

LuxJB also has other posh pads, which range in price from $2,000 to $4,000 a night, and the Beverly Hills Flats megamansions have rates ranging from $5,000 to $15,000. Those massive estates are valued at $30 million to $50 million each.

Other primo perks include complimentary airport pickup; a Rolls-Royce, Range Rover, and Escalade available for rent; private chefs; and private yoga sessions, personal training, and massage therapists.

But these are definitely not the kinds of places rowdy bands of nepo babies rent and trash for a raucous, Insta-worthy weekend. In fact, all guests are carefully vetted.

“Due to high demand, access is granted to a chosen few, as we carefully curate each stay to ensure it aligns with the elevated standards we uphold,” reads the website. “Popularity, or financial status alone don’t guarantee a booking.”

The Olympics aren’t the only game in town

Guests attending the Olympic Games who pass screening must also compete with the visitors arriving for other events and seasonal activities.

“Approximately 90% of their guests are VIP families with children, and about 50% are international travelers from Asia and Europe,” according to Stark.

Business travelers from the East Coast also typically stay in the deluxe digs on an average of one to two weeks during the low season and three months during summer.

“Los Angeles is a truly unique city—one of the few places in the world with a 10-month high season. The demand never stops,” Stark notes.

“We have some of the best hospitals and clinics in the world, like Cedars-Sinai, which attracts local and international visitors year-round for medical treatments and recovery. Our Villa Pasha, Villa Bond, and Villa Fendi are just steps away from Cedars-Sinai, making them ideal for patients and families seeking comfort and a peaceful environment during treatment—instead of staying in a hotel.”

He continues, “L.A. is also a sports capital and regularly hosts major global events—from the upcoming FIFA World Cup in 2026, to PGA golf tours, NBA All-Star Weekends, and Super Bowls. Add to that the Dodgers, Rams, and Lakers—teams that draw thousands of fans flying in every week throughout the year. We have regulars who return every football and NBA season, staying with us year after year.

“Summer and holiday seasons [also] bring a wave of international guests, especially from Qatar, Saudi Arabia, Korea, and Taiwan, who often stay for three months.”

Another popular period that is unique to L.A. is awards season—which runs from December through April—notes Stark.

“We work closely with major studios and entertainment companies. Many of their executives, artists, and directors … stay in our Beverly Hills mansions for red carpet events,” he explains.

And speaking of L.A.’s unique entertainment industry, Stark notes that their Villa Alfi, Villa Fendi, and Villa Pasha are top choices for production companies and location managers in Los Angeles.

“We’ve hosted countless photo shoots and commercials for brands like Fiji Water, La Mer, and P&G. We’ve collaborated with top entertainment networks like Netflix and HBO, who have filmed documentaries and commercials at our properties,” he says.

Another busy time of year is back-to-school season, from mid-August to mid-September, when families from the East Coast and overseas bring their kids to UCLA, USC, and other prestigious universities, and stay for extended periods of time to get their children settled in.

Not your average renters

As you can imagine, elite renters have elite needs—which Stark says his team always meets.

“One that stands out was when a guest asked us to transform an entire mansion into a Barbie-themed dream house for his daughter’s birthday—exactly like in the movie, complete with themed bedding, decor, and a pink backyard setup,” he recalls. “There were no budget restrictions, and we had just seven days to make it happen.

“Another guest once requested 1,000 genuine black roses to surprise her fiancé for Valentine’s Day—not the painted kind you can order online, but the rare variety grown only in a secluded region of Northern Europe. It seemed nearly impossible, but we managed to source and fly them in within five days.”

Stark admits, however, that his favorite part of the business “isn’t just the celebrity glamour. It’s being able to help people when they truly need it.”

“For me, it’s more personal,” he explains. “My family has been in hospitality for more than 40 years. My grandparents and father owned hotels in Europe, so I practically grew up in them. I understand what true hospitality means—creating experiences that feel personal, genuine, and memorable.”

Stark also insists that the rich and famous are not the only ones he works with.

“We’ve opened our homes to families who lost theirs during the wildfires, and we’ve been working with insurance and relocation companies to accommodate displaced homeowners,” he says, noting that he is grateful to have the resources to come to the aid of those in need.

But those seeking sumptuous accommodations for the Olympics should book soon.