If you’ve ever dreamed of greeting the New Year from just steps below the Times Square ball drop—but without the barricades, crowds or subzero temperatures—The Knickerbocker Hotel has created the most over-the-top way to do it.
In honor of its upcoming 120th anniversary, the historic property has teamed up with Nordstrom NYC to launch the “Toast to 120 Years, a $120,000 New Year’s Eve” experience for two guests who want a front-row, ultra-luxury entry into 2026. And it’s already generating buzz thanks to its wild perks, including a $20,000 glam budget designed to make the night feel like a red-carpet premiere.
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A Front-Row Seat to the Ball Drop
Running December 30 through January 2, the package centers around a three-night stay in one of The Knickerbocker’s Tribute Suites. Guests receive private access to the St. Cloud Rooftop, where a dedicated pod overlooking the ball drop comes with bottle service and even a champagne sabering moment at midnight.
Before the festivities begin, the evening kicks off with a multi-course New Year’s Eve dinner at Charlie Palmer Steak IV, followed by a Saints & Sinners–themed rooftop party for all hotel guests—complete with live music, champagne and fun photo-shoot opps.
To ensure no detail is overlooked, the $120K package also includes a “personal content capture concierge,” ensuring you leave with photos and videos worthy of the once-in-a-century splurge.
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Nordstrom-Hosted Glam, Wellness and Dining
Because an evening like this deserves Hollywood-level preparation, Nordstrom NYC’s flagship is also on hand to offer a full glam experience: a Drybar blowout, manicure and pedicure at Beauty Haven, personalized styling sessions and a $20,000 fashion and accessories credit for your New Year’s Eve wardrobe. The next day, guests unwind with treatments at Nordstrom’s SkinSpirit Clinic, followed by curated meals at Wolf and Akoya at The Knickerbocker.
Luxury car service, signature gifts from both brands (including an actual crystal from the Times Square Ball) and seamless coordination tie the entire experience together.
For travelers seeking the most extravagant, up-close, crowd-free way to welcome 2026, The Knickerbocker’s once-in-a-century celebration might be the ultimate bucket-list New Year’s Eve.
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This story was originally published by Parade on Dec 9, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.