Tim Cook dinner enjoys music by Vietnam’s ‘Queen of hip-hop’

Apple CEO Tim Cook dinner listens to Vietnamese rapper Suboi’s track April 15, 2024. Picture by VnExpress/Tuan Hung

Throughout a 15-minute assembly the 2 mentioned the Vietnamese music scene and the singer’s profession trajectory. Suboi performed her track, which highlights the societal pressures confronted by Vietnamese girls to evolve.

Cook dinner, after listening to the track on Apple headphones, exclaimed it was “so nice” and that he completely beloved it.

Suboi, who lives in HCMC, made her option to Hanoi on Sunday following an invite from Apple. She believed it will be an ordinary firm gathering and was shocked to study Cook dinner can be attending.

She didn’t do a lot preparation since she most well-liked their interplay to unfold naturally, she stated.

The assembly was held in a Hanoi studio, the place Viet Max, a pioneering Vietnamese hip-hop artist, welcomed Cook dinner and launched him to native expertise.

Cook dinner shared a video of the gathering on his X account the identical night, saying: “Because of the very proficient VietMax for exhibiting me how iPhone and iPad match into his dance and avenue artwork workflows, and to rapper Suboi for sharing her latest track in Spatial Audio.

“It was unbelievable to see the energetic Vietnamese hip-hop tradition!”

Apple’s web site defines Spatial Audio as a function that adapts to the person’s head actions to ship a cinema-like sound expertise, making it appear as if the audio envelops the listener from all instructions.

Earlier Cook dinner had engaged with Vietnamese filmmakers and photographers on the native Antiantiart studio, and noticed their inventive use of the iPhone, iPad and MacBook.

Cook dinner additionally savored Vietnamese egg coffee with pop diva My Linh and her daughter, singer My Anh, at a café in Hanoi’s previous quarter the identical morning, the place they conversed concerning the artwork, tradition and historical past of Hanoi for about half-hour.

Cook dinner expressed his ambition to introduce Apple Plus merchandise to non-English talking markets.

Cook dinner arrived in Hanoi Monday morning on a two-day enterprise journey throughout which he’ll meet notable content material creators and app builders on App Retailer.

Apple CEO Tim Cook dinner seen at Hoan Kiem Lake in Hanoi on April 15, 2024. Picture by VnExpress/Giang Huy

Apple has unveiled plans to strengthen its dedication to Vietnam, together with rising spending for suppliers and funding a clear water initiative at native faculties.

Since final 12 months the corporate has been launching new main companies in Vietnam. It opened the Apple Retailer On-line in Could and launched cost service Apple Pay in August, is taking photos of Vietnamese streets to develop its Apple Maps and increasing recruitment of engineers to develop its Siri voice assistant in Vietnamese.

Cook dinner, 64, turned CEO of Apple in 2011.

Born Dangle Lam Trang Anh, Suboi, 34, has been dubbed Vietnam’s “Queen of hip-hop.”

In 2015 she was likened to American rap icons Queen Latifah and Lauryn Hill by The Wall Road Journal. She was featured in a documentary on hip-hop in East and Southeast Asia, and highlighted as a standout within the Vietnamese music scene by Vogue Japan.

She carried out for former U.S. President Barack Obama throughout his 2016 go to to Vietnam, and was named amongst Forbes journal’s 30 Underneath 30 stars in Asia the following 12 months.

Tim Cook dinner nói chuyện với Suboi