“This model evolution displays our portfolio transformation from a single luxurious model to the varied providing we’ve as we speak. Nearly half of all international locations we function in carry a multi-branded presence, most of them high-growth journey locations. With a eager eye on enlargement, we’re seizing new alternatives with our distinct manufacturers, designed to fulfill evolving traveller preferences and wishes in these dynamic markets,” stated Eddy See, president and CEO of Banyan Group.
New sustainability commitments and initiatives have been additionally introduced, together with the event of a complete 2030 Sustainability Roadmap in alignment with the United Nations Local weather Science-based Targets. “The core beliefs and values which have guided Banyan Group to this milestone will proceed to underpin our development technique as we stay devoted to being a drive for constructive change for each individuals and the planet,” stated Ho Ren Yung, senior vp, model & industrial at Banyan Group.
In Phuket, Thailand, the group will launch Laguna Lakelands, its most formidable nature-integrated improvement to this point. Spanning 110 ha, Laguna Lakelands will embody a rainforest park, over 10km of treetop skywalks, and 6 distinct zones – orchard, lakeside, lagoon, valley, and forest – ushering in a brand new period of immersive dwelling.
Different new initiatives embrace Past, a brand new digital companion that gives a holistic expertise throughout its codified wellbeing framework, and withBanyan, an experiential members programme that rewards engagement, interactions and actions.