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HOW DOES SCOOT POSITION ITSELF IN RELATION TO SINGAPORE AIRLINES? IS THERE AN UNSPOKEN COMPETITION?
To begin with, each SIA in addition to Scoot belong to the SIA Group. I do not assume there’s any unstated rule – the 2 airways really collaborate very effectively.
When it comes to deploying a particular plane to a particular route, we do have a committee that appears into how the 2 airways ought to broaden our footprints. For instance, there are routes that solely Scoot flies and routes that solely SIA flies. However there are numerous routes that each SIA and Scoot are fly – for instance (Singapore) to Jakarta, Bangkok, Bali, Guangzhou, Tokyo.These are routes that we felt that there’s a market that cater to the complete service in addition to the price range (service).
After all, there are markets the place solely Scoot flies as a result of we really feel, from a gaggle perspective, these could be the place majority of the vacationers are a bit extra price range acutely aware.
However having mentioned that, throughout the group, we additionally attempt to facilitate gross sales when it comes to cross-selling. So prospects who buy an SIA ticket can go to their ultimate vacation spot as a Scoot vacation spot.
For instance, we simply introduced Koh Samui, which we’re launching in Might this yr. Somebody touring from Australia or Europe on SIA, who’s flying into Changi in Singapore, can then hook up with a Scoot flight going to Koh Samui.
So that’s the place the synergy, the cross-selling between the 2 airways, will create extra alternatives for the group.
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