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Bugatti’s doing it in Dubai, and now Mercedes-Benz is, too.
Mercedes-Benz introduced in December 2023 its first-ever actual property enterprise, Mercedes-Benz Locations, in collaboration with main Emirati luxurious developer Binghatti in what seems to be a rising development of automotive manufacturers adding a brand new enterprise unit to their steadiness sheets: Designing high-end houses.
The long run Mercedes-Benz-branded 65-storey skyscraper will soar 1,118 ft above downtown Dubai, close to a few of the metropolis’s most distinguished landmarks together with the Dubai Mall and the Museum of the Future when accomplished at an unspecified date. It would additionally proffer with unobstructed views of the Burj Khalifa says the developer.
“We’re profoundly excited to be working alongside Mercedes-Benz – a very iconic identify – to develop the primary Mercedes-Benz-branded luxurious residence on the planet,” mentioned Binghatti CEO Muhammad BinGhatti in a press release to the press.
“Mercedes-Benz Locations in Dubai will not be merely a real-estate improvement; it would additionally place group and mobility at its core, setting a brand new benchmark for clever dwelling,” he added.
The announcement follows a 12 months of conceptualisation defining and refining the structure and aesthetic which can revolve across the Mercedes-Benz design philosophy of ‘Sensual Purity’.
Based mostly on preliminary renderings, it seems the outside silhouette of the hypermodern tower will function the three-point Mercedes-Benz emblem whereas future occupants can stay up for dwelling amongst good dwelling applied sciences, clever mobility options and high-end finishes.
“With Mercedes-Benz Locations in Dubai, we’re going past automotive to create excellent model moments,” mentioned Britta Seeger, member of the Board of Administration Mercedes-Benz Group AG.
“Our purpose with our first branded, actual property residential tower is to create new, fascinating grounds that inherit our model’s DNA and provides our clients a spot to reach, unwind and are available dwelling to.”
Extra particulars concerning the groundbreaking venture will likely be revealed throughout a launch occasion in January 2024 says Binghatti. The famend developer that can also be behind a few of Dubai’s most enjoyable upcoming addresses usual for the elite together with the Burj Binghatti Jacob & Co Residences in partnership with the posh watchmaker and jewelry model, in addition to the 42-storey Bugatti Residences that will likely be accomplished in 2026, replete with personal elevators in your vehicles.
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