Nonfiction is a South Korean cult magnificence and way of life model based by Cha Hye Younger from experimental group Studio Concrete. In October this 12 months, it collaborated with Danish furnishings producer Fritz Hansen to launch an unique, limited-edition house perfume and scented candle. Named Lengthy Autumn, it has notes of cardamom, oak, maple, patchouli and vetiver.
“Fritz Hansen is an enormous fan of patina; we like supplies equivalent to leather-based and wooden for the furnishings to get previous, to get patina,” stated Dario Reicherl, CEO of Fritz Hansen Asia, on pure supplies’ timeworn magnificence that supplied the inspiration.
Releasing a fragrance might not be essentially the most typical technique to market furnishings however then Reicherl doesn’t conform. “Advertising and marketing within the furnishings world is extraordinarily conservative, with very, little or no innovation. I think about that extraordinarily boring,” stated the Italian who has resided in Singapore for 15 years.