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WHAT WAS INSIDE THE BOX?
Chia: For the within of the field, Ken picked out the straps himself. We seemed on the vary of watches that he might need, or watches that he talked about he owns. We curated straps that might greatest match these watches. It was quite a lot of digging and watching all of the interviews he has carried out.
Kuan: For Sheeran’s Divide Tour, he had commissioned a Tudor Black Bay. The watch has a black face however with the Divide brand on it in blue and white. What we did was we paired it with a strap that is blue and white so it matches the watch. In his interview with Hodinkee, Ed talked about that he would love rubber straps for a few of his Patek watches. These watches are normally very fancy, and include leather-based straps. However he stated within the video that if he had a rubber strap, it will look very sporty. So we determined to present him a rubber strap so he can see precisely how it will look.
WHAT WERE YOUR IMPRESSIONS OF ED SHEERAN WHEN YOU MET HIM?
Chia: He was very good. He got here throughout as a extremely real man. We have been shocked as a result of we sat down and he stated “inform me extra about your story and the way you began?”. It was not a query that we anticipated, however he genuinely wished to know extra about us and we have been glad to share. Afterward, we confirmed him the mock-ups we had ready of his watches with our straps. He was scrolling by and his response was priceless. He stated issues like “this mixture seems so good, that mixture seems so good”.
Kuan: He was actually excited by what we confirmed him. He wasn’t there simply to “present face” or get some free merchandise. He was excited to see how we may do one thing completely different together with his watches. It actually felt like I used to be speaking to a different watch collector, not only a superstar.
WHAT STANDS OUT TO YOU ABOUT HIS WATCH COLLECTION?
Kuan: He is aware of his watches. He’s actually into them not for the status or standing image. When folks consider celebrities and their watches, you may consider sure manufacturers which can be extra showy. For Ed, his assortment goes past that. You possibly can inform that he’s excited by watches as a result of he appreciates the craftmanship or the tales behind them.
HOW DID IT FEEL TO SEE HIM WEAR YOUR STRAP WHILE PERFORMING?
Chia: It was fairly surreal. We actually couldn’t imagine it. On the finish of the day, regardless of how excited and glad we’re, we hope that the straps are comfy for him and that he’ll proceed sporting them. As a lot as we see him as a celeb, he’s nonetheless a watch collector, so having one thing that goes together with his type and suits his way of life, that’s crucial for us. We hope to give you the option serve prospects of all walks of life, and now that has led us to Ed Sheeran. That is probably the most fulfilling for us.