Medhanie Sena vividly remembers the primary piece of jewellery she ever bought for herself. Throughout her major faculty years, when courses had ended for the day, her mom would typically take her to H Sena’s jewelry boutique, then run by her father, so the household might have lunch collectively. “Whereas ready for my dad to get able to exit for lunch, I used to stroll across the store and admire all of the jewelry,” Sena recalled fondly.
One explicit piece of jewelry caught her eye – a coronary heart formed ring with a tiny diamond. “As a child, I used to like something coronary heart formed. I informed my father that I wished to purchase the ring. He informed me it was S$5 so I began saving all my pocket cash,” shared Sena, including with fun that the worth of the ring was absolutely greater than the S$5 her father had quoted.
“Once I had saved sufficient, I went again to the store and everybody entertained me. They wrapped up the ring and positioned it in a pleasant field. I used to be so comfortable as a result of it was a chunk of jewelry I had wished for thus lengthy. I nonetheless keep in mind that feeling of shopping for my first ring. It’s a sense that I want to share with our shoppers,” she continued.
Sena, now in her early 40s, at the moment runs the household’s jewelry enterprise. H Sena has been serving Southeast Asian elite for many years, together with royalty, having made a reputation for itself as a purveyor of top-quality diamonds and gems. The third-generation chief of the enterprise now aspires to modernise the corporate to make sure its lasting success within the years forward, whereas preserving its century-old heritage.