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Dior isn’t precisely a reputation you’d instantly affiliate with watchmaking, however that would all change quickly. The French vogue home has introduced the relaunch of its Chiffre Rouge watch assortment, 20 years after it initially made its debut.
The primary Chiffre Rouge timepiece was created by Hedi Slimane in 2004, again when Slimane was the artistic director of Dior Homme. It was the primary automated watch the model had ever made, powered by a specifically tailored model of Zenith’s El Primero mechanical calibre. Modern, black with a sporty crown and Monsieur Dior’s favorite fortunate quantity eight sitting at 4 o’clock, the watch attracted a cult-like attraction.