Thursday, Dec. 4, marks National Cookie Day, and it has been celebrated since “Sesame Street” added the unofficial holiday to its calendar in 1976. Originally taking place in November, National Cookie Day was moved to December in 1987.
Many cookie shops and bakeries now celebrate the annual tradition, as well as national brands including Dairy Queen and Crumbl. Here are some specials to take advantage of in Kentucky.
National Cookie Day deals
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Crumbl: In a nod to the “6-7” slang trend, the cookie bakery chain is celebrating National Cookie Day on Thursday, Dec. 4, by giving customers who buy a 6-Pack in-store a free 7th item (while supplies last).
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Dairy Queen: Through Dec. 7, if you prefer your cookies crumbled in an ice cream drink, you can get a free mini Frosted Sugar Cookie Blizzard (or any other mini Blizzard) on Dec. 4 with the purchase of a Signature Stackburger Combo or a 6-piece Chicken Strip Basket. Also through Dec. 7, members of the DQ Rewards loyalty program can get $3 off any small Blizzard.
Dairy Queen’s Frosted Sugar Cookie Blizzard.
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Insomnia Cookies: The first 100 members of the Insomnia Rewards loyalty program who visit any store on National Cookie Day get a free Snowball Classic cookie, a limited-time sugar cookie stuffed with buttercream and topped with powdered sugar and edible glitter. One cookie at each of the cookie chain’s 350 stores will reveal a prize – free cookies for a year – via its purple buttercream filling. (Before you make like Cookie Monster and eat your cookie, take a picture of it with your receipt, then scan the QR code provided in-store to upload the photo and complete the entry form.)
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Jimmy John’s: JJ Rewards members can get a free Holiday Magic Cookie made with M&Ms on Dec. 4 with any mobile or app purchase of $5 or more.
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My Better Batch: When you buy one Classic Sugar Cookie Mix online on Dec. 4, get a second one free on Dec. 4.
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Nestlé Toll House: The baking brand is giving away Cookie Taco kits online, beginning at 2 p.m. ET on Dec. 4, on a first-come, first-served basis (while supplies last). The kits include a Nestlé Toll House Chocolate Chip Cookie Dough Roll, Semi-Sweet Chocolate Morsels for extra toppings, a taco stand and $25 gift card to cover additional ingredients, including eggs.
Nestlé Toll House is giving away Cookie Taco kits online on Dec. 4.
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Pepperidge Farm: Starting at 9 a.m. ET on National Cookie Day, you can go online to send a free Pepperidge Farm Holiday Cookie Courier cookie gram – two full bags of Chessmen Holiday Nog and Milano Mint Chocolate cookies – with a personalized note to a friend or relative (offer good while supplies last.
Visit these bakeries and cookie shops in Louisville
The Courier Journal has a list of bakeries and cookie shops to visit for National Cookie Day. Click here to find out more.
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National Cookie Day 2025: It’s National Cookie Day! 9 places to get a cookie in Louisville
Mike Snider is a national trending news reporter for USA TODAY. Reach Marina Johnson at Marina.Johnson@courier-journal.com.
This article originally appeared on Louisville Courier Journal: National Cookie Day 2025 deals, freebies in Kentucky