Posting a sequence of black-and-white photos, Jennie wrote: “Hello, that is Jennie. This yr was crammed with many accomplishments, and I’m so grateful for all of the love I’ve acquired.
“I’m additionally enthusiastic about what’s to come back, as I begin my solo journey in 2024 with an organization that I’ve established known as OA. Please present a lot of love for my new begin with OA and naturally, Blackpink. Thanks.”
On its official Instagram page, OA (which was established in November this yr) calls itself “an area that goals to create new issues that appeal to consideration otherwise from what is common or anticipated”. Along with being an company for Jennie’s solo endeavours, OA additionally seems to be a style label, judging by a post which features Jennie and a group of people wearing OA-branded hoodies.