Jewelry has long been a signature aspect of Billie Eilish’s style, whether she’s layering oversized silver pieces onstage or opting for something more delicate in her everyday life. Now, she’s taking that relationship one step further. Alongside her brother and longtime creative partner Finneas, Eilish is officially stepping into her jewelry design era with a new collection for John Hardy.
The “Billie Eilish & Finneas” Collection marks the siblings’ first time co-designing jewelry with John Hardy after being named creative partners last year. Developed over the course of a year alongside the brand’s New York- and Bali-based design teams, the collection showcases the pair’s evolution beyond the traditional ambassador role as they work with the house from initial concept through creation.
“Billie and Finneas brought their very distinct point of view to the design process,” said Reed Krakoff, creative chairman of John Hardy. The result is a collection built around two distinct aesthetics. “Wildflower,” named after Eilish’s Grammy Award-winning song, explores the softer side of her style with delicate sterling silver flowers accented with lab-grown diamonds. Carved petals appear across pendant necklaces, bracelets, rings, and earrings, including a triple-ring stack that brings three floral designs together.
“Jewelry has always been an enormous part of how I express myself. It’s such an important reflection of a certain time in your life,” Eilish says. “In my current day-to-day, I wear daintier jewelry. On tour, I love a chunkier, thicker piece. I love that we were able to work with both styles.”
That chunkier side comes through in “Screwball,” a set of sterling silver pieces that takes an edgier approach. Sculptural chain links and piercing-inspired hardware give necklaces, bracelets, and an open ring a bold, industrial look. While the pieces speak for themselves, they were also designed to be layered with Wildflower’s more delicate florals and diamonds. The contrast reflects not only Eilish’s own approach to jewelry, but also the siblings’ creative relationship.
Sustainability was also central to the collaboration. The collection uses reclaimed materials, building on John Hardy’s commitment to more responsible production, which includes using facilities powered by 100 percent renewable energy. “What’s incredible about John Hardy is its commitment to lab-grown diamonds that are identical to mined diamonds without the environmental damage,” Eilish says.
To accompany the launch, Eilish and Finneas star in a campaign created with Trey Laird. Filled with flowers, shifting light, and shadow, the dreamlike imagery plays into the same duality found in the jewelry: delicate yet industrial, intimate yet edgy.
Source: ELLE
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