tlinh in “Dung Lam No Phuc Faucet” music video. Picture courtesy of tlinh
Apple debuts its first collaboration with a Vietnamese artist, releasing rapper tlinh’s music video “Dung Lam No Phuc Faucet” (Don’t Complicate It) Friday.
This collaboration is a part of Apple‘s “Shot on iPhone” marketing campaign in Asia.
Directed by award-winning Vietnamese-American filmmaker Bao Nguyen, the 7-minute music video, shot on the iPhone 15 Pro, tells the story of a fragile reationship by which each events are stuffed with doubts and unintentionally damage one another.
The tune lyrics’ bridge was written by tlinh to replicate on her personal tumultuous relationship expertise.
With filming spanning six days, the music video options Kim Bien market, Hong Bang Junior Excessive College, Ba Son Bridge and different Hanoi’s landmarks. In preparation an motion sequence within the video, tlinh needed to practice with a stunt workforce for weeks earlier than filming begins.
A teaser for the music video was unveiled on Apple’s official Instagram account at 12 P.M on the identical day, sparking a flurry of engagement with tens of 1000’s of interactions and lots of of feedback.
Rapper tlinh, born Nguyen Thao Linh, hails from Hanoi and rose to nationwide fame when she competed on the fact tv present Rap Viet and carried out with Vietnam’s reigning queen of hip hop, Suboi. Ever since, tlinh has received the hearts of audiences together with her distinctive musical fashion and charming persona.
The cooperation is As a part of Apple’s Shot on iPhone marketing campaign in Asia.
Apple’s observe file of partnering with artists for music movies contains notable works corresponding to Selena Gomez’s “Lose You to Love Me” and Woman Gaga’s “Silly Love,” each shot with the iPhone 11 Professional.
In June 2023, Apple partnered with Vietnamese director Phuong Vu and make-up artist Yen Ji for its #ShotoniPhone promoting marketing campaign.