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Final week, Hong Anh and her workforce completed organizing the household closet of a feminine consumer in Hanoi’s Ba Dinh District. The VND30 million ($1207.5) undertaking required 5 workers working constantly over a span of 4 days.
The household of 4 possessed an enormous quantity of clothes. Anh’s consumer alone had a complete of 230 skirts, roughly 300 shirts, 150 pairs of trousers, over 100 cardigans and sweaters, to not point out numerous different clothes similar to clothes, jackets, fits, and health club garments.
“It is actually a mountain of garments. With out experience you wouldn’t know the place to start out,” mentioned Hong Anh, the 36-year-old founding father of an expert closet organizing firm in Hanoi.
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Earlier than the makeover, a part of a buyer’s wardrobe in Hanoi’s Ba Dinh District awaits organizational transformation by Hong Anh’s workforce. Photograph by Tudo |
“After a decade of working at a Japanese firm, the ‘kaizen’ (steady enchancment) mindset has grow to be second nature to me,” mentioned Hong Anh. “And I typically needed to make myself extra snug when opening my wardrobe.”
After speaking to mates, she realized many different folks had been additionally equally pissed off with their cramped wardrobes. Thus, her concept of launching a closet group service was born.
Final summer time, Hong Anh determined to depart her skilled place as head of gross sales at an organization to pursue her imaginative and prescient.
She first enrolled in an internet course for skilled organizers on the Worldwide Affiliation of Professions Profession School (USA).
Skilled organizers are individuals who make a residing serving to others manage their lives, together with help with many small niches similar to time administration, closet group, and efficiency enhancement.
The occupation, born within the Nineteen Eighties, has seen important development in recent times. In line with Statista, in 2020 the skilled group market within the U.S. was valued at roughly $10.3 billion, a 4.7% annual improve for 2019.
Within the U.S., a closet organizer can earn an annual wage of from $42,000 to $55,000, whereas the vary is between £20,000 and 24,000 per yr within the U.Ok.
In the meantime, in Vietnam, the business continues to be growing, and most of such companies are primarily based in Hanoi. Hourly charges for closet group vary from VND200,000-300,000.
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Hong Anh organizes a consumer’s closet in Hanoi’s Nam Tu Liem District in November 2023. Photograph by Tudo |
Lan Anh, a 36-year-old mom of three residing in Dong Da District, has solely been doing this sort of work professionally for simply over a month, however already feels she was born for the job.
“I got here throughout the job posting earlier this yr and utilized straight away,” mentioned the previous homestay proprietor.
To grow to be a closet organizer, one have to be skillful and meticulous, in addition to outfitted with trend information and wonderful communication abilities, particularly when coping with high-profile shoppers.
Along with her life expertise and innate aesthetic sense, Lan Anh shortly tailored to the position.
“After 20 days at work, I used to be already promoted to shift chief,” she mentioned proudly.
Lan Anh, along with her pure aptitude for group, drew inspiration from minimalism consultants and explored numerous strategies, together with the KonMari Methodology developed by well-known Japanese organizing guide Marie Kondo.
She then developed her systematic method:
Whereas she first prioritized compactness, Lan Anh now categorizes clothes by shade and kind and pays consideration to small particulars that may improve the general aesthetics of the closet. Garments are neatly folded for straightforward storage and identification, whereas equivalent hangers are used for hanging garments.
“I additionally realized to rearrange garments utilizing a grid structure. Hardly ever-used and low season objects discover their place on the highest rows, guaranteeing quick access to frequently-worn items. Tops and bottoms are organized vertically, permitting our shoppers to shortly put collectively their each day outfits”, shared the skilled organizer.
This previous weekend, her workforce organized the closet of a three-member household on Pham Van Dong Road, Cau Giay District.
Though the household didn’t have an excessive amount of clothes, the objects had been all wrinkled and never correctly separated, leaving everybody within the dwelling pissed off about inadequate cupboard space.
Nevertheless, after emptying the entire closet and sorting each garment, the workforce was in a position to unencumber area in three closet compartments. The consumer’s household was pleasantly stunned and glad with the consequence, calling it a “revolution.”
“Probably the most rewarding a part of this job is seeing a fantastically organized closet and receiving constructive suggestions from our shoppers. We’re serving to folks enhance their high quality of life,” she mentioned.
In sure conditions, prospects rediscover objects that they thought had been misplaced, make some more money by promoting previous clothes, and even modify their purchasing habits.
Thanh Hue, a 43-year-old resident of Hai Ba Trung District, had her household’s closet professionally organized in September 2023 for VND5 million. The closet area was completely cleaned, with all the garments neatly folded and categorized.
“It was a nightmare residing in an excessive amount of clothes. After utilizing the service, my closet appeared like that of a star and remained tidy for at the very least 6 months”, mentioned Hue.
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After group by Hong Anh’s workforce, a consumer’s closet area in Hanoi’s Lengthy Bien District shines in February 2024. Photograph by Tudo |
Nevertheless, because the occupation continues to be new, it inevitably faces misunderstandings. In line with Hong Anh, many purchasers mistake her enterprise as a maid service.
“Our objective is to boost our consumer’s residing area via logical group, not simply serving to with housekeeping,” the enterprise proprietor clarified.
Within the early days of operation, Hong Anh had a 30-year-old feminine buyer in Thanh Xuan District in search of a wardrobe makeover earlier than shopping for extra objects. After giving delivery and staying dwelling for almost a yr, the client, Hoa, had not bought any new garments.
Taking a fast look on the wardrobe, Hong Anh may see the connection between Hoa and her husband was out of steadiness. The husband’s garments occupied two thirds of the area and their son’s clothes took up one other good portion, whereas her garments had been tucked away in a couple of small drawers.
“She then confided to me how her husband had been sad about how she was not dressing up when going out,” mentioned Hong Anh.
Hong Anh determined to talk with Hoa’s husband about re-organizing their shared wardrobe. Contemplating Hoa’s restricted top and busy childcare tasks, her garments had been strategically positioned in simply accessible places.
Hong Anh’s workforce of stylists supplied customized model consultations, guaranteeing that Hoa acquired appropriate new objects. To at the present time, Hoa continues to collaborate with Hong Anh to take care of her organized wardrobe. And he or she seeks session every time she provides new clothes objects.
“After three months, my consumer has grow to be way more assured in her look and the best way she clothes. The couple’s relationship has additionally improved considerably,” mentioned Hong Anh.
Though the case didn’t earn Hong Anh some huge cash, it helped her notice the affect of her work.
Hong Anh remarked: “To some extent, we don’t simply rework closets, but in addition the lifetime of our prospects.”