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Are you seeing a rising variety of youthful prospects, equivalent to millennials or Gen-Zs?
If we have a look at our buyer profile immediately, I wouldn’t say that they’re youthful or older than they had been 10, 20 years in the past. However there may be after all a renewal. No matter what we examine totally different generations like Gen Y or Gen Z, on the subject of jewelry, we seen that their behaviours, tastes and expectations will not be evolving a lot with our model. They’re in all probability extra agile within the digital world, which has resulted in some modifications in different luxurious classes. However in jewelry, what they like and what they think about when buying a bit, will not be too totally different.
What has modified is the surroundings – there are new methods for us to inform our tales and new experiences that we will develop. However there may be nonetheless fairly plenty of younger people who find themselves drawn to valuable jewelry, which is kind of reassuring.
Are extra males shopping for jewelry?
Sure, and that’s a really fascinating consequence of the entire international development round gender norms that has many translations in several nations. We see a whole lot of males shopping for and sporting jewelry now; they’d have been too shy to purchase and put on earlier than.
There are some manufacturers which have ventured into males’s jewelry, however for a model like Van Cleef & Arpels the place the fashion of the home has at all times been extra ornate and female, if we had been to do one thing totally different, it wouldn’t really feel like Van Cleef & Arpels. If it does really feel like Van Cleef & Arpels, it wouldn’t be masculine sufficient. We’ve got not developed particular ranges for males, however we see that increasingly more males are drawn to our Perlee bracelets, or Alhambra pendants. Even singers, basketball gamers and tennis gamers are sporting our collections.