[ad_1]
Should you subscribe to the 10-step Korean skincare routine and copped a flawless mien in consequence then you may have Charlotte Cho to thank.
Over a decade in the past, when Cho co-founded Soko Glam – sort of like the web model of Olive Younger in North America – she shared with American magnificence editors that her associates in her motherland Seoul would have 10 magnificence gadgets on their self-importance.
The press swiftly interpreted that to be the 10-step Korean routine and years later, many nonetheless determine with that because the holy grail.
Apart from helming one of many largest purveyors of Ok-beauty within the US, the go-getting 38-year-old tapped into her “jeong” (the Korean phrase for a sense of loyalty and powerful connection to folks and place) of her East-meets-West background to develop a Ok-beauty-inspired model of her personal.
In Cho’s personal phrases, Then I Met You (TIMY) is rooted in “Korean ritualistic beliefs however with a Western kick”.