The world is full of color, and art supply giant Crayola set out to find which is the perfect shade for travelers.
The colorful honor belongs to cerulean, which won over travelers across the globe with its sky blue and aqua vibes during Crayola’s first-ever Global Color Vote, according to the company. In total, people from more than 183 countries voted to pick the top three colors.
Cerulean also wasn’t just the most popular globally, it resonated deeply with those in the United States, taking the top spot in 46 out of 50 states.
“Different explanations exist, with the most powerful one leaning toward ecological factors. Blue is liked because it is reminiscent of clear water and blue sky, all very positive natural phenomena,” Domicele Jonauskaite, an experimental color psychologist at the University of Lausanne, Switzerland, said in a statement shared with Travel + Leisure. “Other experiences are more personal. For instance, in cultures where red carries celebratory significance or where lavender fields dominate the landscape, these associations might weigh more strongly in shaping preferences.”
Overall, the study found people around the world like blues and blue-greens over oranges or yellows, and prefer lighter colors over darker ones. People also tend to be drawn to more saturated shades.
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Beyond the U.S., cerulean was also popular in many other countries around the world, including Canada, the United Kingdom, and Australia. But this wasn’t the case everywhere: Mexico and Spain picked lavender as their top color, Italy swooned for sky blue, and the Philippines simply chose “blue.”
To immerse yourself in a world of vibrant blues, travelers can head to cities like Chefchaouen, Morocco, where buildings are awash in shades of blue; explore the Old Town area of the “Blue City” in Jodhpur, India; or embrace vivid pops of blue on the picturesque island of Santorini, Greece.
Globally, the color cerulean was followed by robin’s egg blue and wisteria (a light purple color) as the top three most popular colors.
Following the results, Crayola said it will release a “World’s Favorite Colors” special collection complete with crayons, markers, colored pencil packs, activity kits, and themed coloring books just in time for the holiday gifting season and and early 2026.
“Color is integral to who we are and how we see the world,” Victoria Lozano, Crayola’s chief marketing officer, said in the statement. “It has the power to connect us across cultures, generations, and emotions. And it opens our creative possibilities.”
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