Her Return to Instagram Signaled a Softer New Era
In 2025, Meghan came back to Instagram (@meghan), finally back in control of her narrative. Her first post was a simple video from the beach, where she wrote 2025 in the sand. Very casual, very California.
Some still found something to criticize, like saying that it was obvious that it wasn’t all one take. But the big picture was clear. Meghan was taking back control of her life, no more palace accounts, no official royal captions, or formal portraits. Just Meghan, the beach and a new beginning.
With Love, Meghan Made Her a Lifestyle Personality Again
With Love, Meghan launched on Netflix in 2025. The show was all about cooking, gardening, lifestyle, and small domestic rituals that Meghan saw as a way to make hosting feel more personal and bring a little more joy into their day-to-day lives.
It felt very reminiscent of Meghan’s blog The Tig, which she used to run long before she met Harry. It was all about food, travel, and wellness. So in a way, With Love, Meghan felt like a return to her roots, but in a slightly different format.
The reaction of the public was very divided, as per usual. Some saw it for what it was, a gentle and aspirational show. Others criticised it for being overly polished and tone-deaf, while compelling that Meghan is self-absorbed and a control freak. The show performed modestly on Netflix, but the critics called it a failed experiment. But despite all of that it was another shift of Meghan’s public image. She was no longer just a “former royal” talking about her past struggles, she was building something new, a lifestyle brand in the making.
As Ever Turned Meghan Into a Businesswoman
Then Meghan launched an actual lifestyle brand, “As Ever.” The first products became available in the spring of 2025. You could buy things like raspberry spreads, honey, tea, baking mixes, and flower sprinkles. The first drop sold out in under an hour.
There was a lot of talk about the products and a ridiculous amount of mocking the flower sprinkles, but it still sold out, which means that no matter what you thought of Meghan, there was clearly a commercial interest. And the product line connected with her Netflix show perfectly, you could watch her bake cookies and decorate them with sprinkles and then go buy the same exact things. By 2026, As Ever expanded their product line to include chocolates.
Meghan’s transformation was ongoing. She started out as an actress, then became a Dutchess, then left the royalty to escape the scrutiny and pursue happiness and rebuilt herself as a lifestyle entrepreneur and media personality.